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5 Reasons to Use USPS® Every Door Direct Mail® Postcards

Effective marketing is vital for every business. Value Printing has five reasons you should use Every Door Direct Mail® Postcards for your next marketing campaign. Our EDDM® Postcards will deliver a clear, professional message to prospective customers. Combined with Every Door Direct Mail®, they are powerful tool that will help you reach new customers and grow your business.


5 Reasons to Use USPS® Every Door Direct Mail® Postcards

  1. Target homeowners instead of renters
  2. Target household income level
  3. Save on postage
  4. You don’t have to maintain a mailing list
  5. Save labor time with customers in the same area

Every Door Direct Mail® Is Easy to Use

  • Set up your USPS® account at www.usps.com.
  • Visit www.usps.com/business/every-door-direct-mail.htm
  • Explore the Every Door Direct Mail® Mapping Tool and find your ideal routes
  • Order your Postcards from Value Printing
  • Once your Postcards are on the way, select your routes with USPS® and pay for them online
  • Take your bundles of printed Every Door Direct Mail® Postcards to your Post Office and drop them off
  • Prepare for new customers

The Every Door Direct Mail® Mapping Tool









One of the most important tools for using Every Door Direct Mail® is the Every Door Direct Mail® Mapping Tool. The Mapping Tool will help you explore routes in your target ZIP Code, determine demographics in the area to help you choose the best routes for your business, and estimate postage costs to help you budget your direct mail marketing. The best way to learn the tool is to start playing with it and experimenting with different ZIP Codes. We have a few tips to help you make the most of the tool.

Play with the Map Tool

  • Familiarize yourself with the ZIP Codes in your service area. While you can search routes around your address, your radius for search maxes out at 5 miles. However, your service area is probably larger. If you find the ZIP Codes in your service area, you can enter the ones you want to target for each mailing.
  • Select Every Route. If you select Route Button at the top of the map, you can choose City, Rural/Hwy, and PO Box. All three should be selected automatically. If not, select them. Including PO Box addresses will maximize your reach in your area.
  • Test out all the Demographic Buttons above the Map Tool. You can select for Residential & Business customers or Residential Only. You can also adjust the age range that you want to target for your marketing efforts. While you cannot select household size or average income, you can see them (Click show table to see those demographics once you highlight routes) to help you further focus your marketing efforts.

Note Important Information from the Map Tool

  • Take note of how many Post Offices you will need to drop your postcards off at. You may have to drop some postcards at multiple Post Office locations, depending on the routes you select, so make sure that you take note of that.
  • Note the number of Delivery Addresses in the routes you select. The number of addresses you have in your final selection will tell you the number of postcards you will need to order.

Remember: Do not order your routes until your postcards are on their way to you. The postage you pay for EDDM® routes is only valid for so long, so once you plan your routes, note the route numbers and contact us to order your postcards. Once you know your postcards are on the way, go back in to re-select your routes and continue your order, selecting the date you want to drop off your postcards and paying online.

Every Door Direct Mail® is a powerful tool for maximizing your marketing efforts. Value Printing makes creating postcards easy. Our Every Door Direct Mail® Postcards are the perfect size for the program and come with the postal service Indica printed. We also bundle your postcards so that dropping them off is fast and easy.

Buying Every Door Direct Mail® Postcards

Value Printing makes it easy to order Every Door Direct Mail® Postcards for your business. Simply request a proof and select your quantity. If we already have your logo on file, we will use it for your design or you can upload your logo from our proof request form. Check out our Postcard options for,

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Save Time & Money: Value Printing has 5 reasons you should use Every Door Direct Mail® Postcards for your next marketing campaign.

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